Data visualization style guide

Interactive PDF
Project Overview
The Business of Cities data visualization style guide was created to ensure consistency across the company brand reports and data visuals. Built upon existing visual brand guidelines, the data visualization style guide includes best information design practices and editable chart templates for the research team. It also provides a set of guidelines on choosing the appropriate chart type depending on the dataset and the message being conveyed.
Tools
Adobe Illustrator
Microsoft Powerpoint
Microsoft Excel
My Process
  • Researching data visualization industry best practices (e.g., reviewing data visuals from The Economist and Financial Times)
  • Reviewing data visuals previously created by the company; identifying the types of data visualizations commonly used and understanding the context in which they are used
  • Considering the needs and preferences of the research team to ensure the style guide fits in their daily workflow
  • Following an iterative design process and incorporating feedback from the research team
  • Leading a remote training session to help the research team understand how to use and apply the style guide effectively